What is Google Analytics ad influx?

Do you know how many users are coming to your website from ads?

Google Analytics ad inflows tell you how many people came to your page from your ads . However, Google Analytics does not measure inflows from ads unless you set anything. Properly set up Google Analytics to measure the effect of customer acquisition measures.

Here, we will show you how to check the ad inflow using Google Analytics, and how to check the ad inflow more easily.

1. How to set custom parameters

In order for Google Analytics to measure inflows from ads, it is necessary to set parameters (custom parameters) to the destination of the ads.

Custom parameters can be set by giving parameters starting with "utm_" to the URL of the link destination of the advertisement. There are five types of parameters that can be set, and the data can be subdivided and aggregated according to the combination. Any value can be set for each parameter.

  • utm_source ・ ・ ・ Set the reference source such as google or yahoo. (Required)
  • utm_medium ・ ・ ・ Set the reference media such as cpc, display, social, affiliate. It is better to use the media defined here in Google Analytics. (Required)
  • utm_campaign ・ ・ ・ Set campaign name and product name. (Required)
  • utm_term ・ ・ ・ Set keywords for listing ads. (Any)
  • utm_content: Set information about the content of the campaign. (Any)

Attach "=" after each parameter and set the value. Then, connect the parameters for which you have set values with "&" and add them to the URL of the link destination of the advertisement.

(Example) https://siteanatomy.com/?utm_source=yahoo&utm_medium=cpc&utm_campaign=Anatomy

Reference: https://support.google.com/analytics/answer/3297892

2. How to check ad flow with Google Analytics

1. Click [Acquisition> All Traffic> Channel]
2. Check the number of inflows for each channel
In Google Analytics, you can see the number of inflows for each channel in the “Acquisition” report

Direct, PaidSearch, and Display are the ads.

Want more channel details?

3. Click [PaidSearch]
4. Click [Acquisition> Source / Media] in the secondary dimension
Specify "Source / Medium" in the secondary dimension of Google Analytics
5. You can check the number of ad inflows
Google Analytics confirmed the number of inflows for each ad

In this way, you can see the ad inflow in Google Analytics, but if you want to see the details, you need to use the secondary dimension and it is a little more troublesome.

3. How to visualize ad flow in Anatomy

The access analysis tool "Anatomy", which "visualizes" Google Analytics, allows you to easily check the number of ads flowing into each page and the transition from each ad to each page.

In Anatomy, you can check the number of ad inflows on each page simply by clicking on the "Advertisement" section at the top of the panoramic view.

With the access analysis tool "Anatomy", the number of ad inflows on each page can be checked at a glance

In addition, blue tiles that are written as "Ad" are ads, and the number of inflows from each ad can be checked at a glance.

With the access analysis tool "Anatomy", the number of inflows from each advertisement can be checked at a glance

In addition, you can return the metric to PV and click on the blue tile once to see how many users came to each page from the ad.

In the access analysis tool "Anatomy", the number of users who flowed into each page can be checked for each advertisement

If the content of the ad does not match the content of the landing page, the ad will be meaningless. To that end, we want to know the trends of users who landed on the landing page.

In this way, "Anatomy" is a tool that can easily check the number of ad inflows on each page, the number of ad inflows for each advertisement, and the trend of users who landed on the landing page.

Conclusion

The users you collect with your ads are meaningless unless they convert. It is important to understand the number of inflows from ads and the subsequent transition of inflows so that you can convert the number of customers attracted by advertising into conversions. If you're a little annoyed with Google Analytics, try Anatomy once.

If you have any concerns about Google Analytics settings, such as an inability to measure the number of ad inflows, or the range of the entire site is different from what you expected, there are services that can diagnose the settings of Google Analytics. Please try.

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