Do you know how many search terms your site is clicked on and how many times?
Even if a website appears in search results, it doesn't make sense unless it is clicked. With the Google Search Console, you can see what keywords are clicked and how many times they are coming to your site. Learn how to use Google Search Console to check clicks and tools that can easily check clicks.
When you search with Google's search engine, many URLs of websites appear as search results. Clicking on the URL creates a session to the website. In Google Search Console, the number of clicks on the site URL by the search keyword is counted as "clicks".
To check the number of clicks on Google Search Console, you must first register with Google Search Console.
How to register on Google Search Console, which also shows search keywords
① Check the number of clicks on each page
After logging in to Google Search Console,
- 1. Click [Search Performance]
- 2. Click [Average CTR]
- 3. Click [Page]
② Check the number of clicks on each page for each search keyword
To see the number of clicks for each search term,
- 1. Click the page for which you want to check the number of clicks
- 2. Click [Query]
To change the page, do the following:
- 1. Click [×] to deselect the page
- 2. Click [Page]
- 3. Select the URL of the page you want to check
- 4. Click [Query]
On the Google Search Console, we were able to check which pages were clicked from which search keywords . However, when changing the page you want to check, you need to select the page again and then select [Query] again, which takes time.
The access analysis tool "Anatomy" that "visualizes" Google Analytics allows you to easily check the search keywords on each page and the number of clicks.
- 1. Click [Search Impressions]
- 2. Hover over the page you want to check
In Google Search Console, you had to select each page again and switch to [Query], but in Anatomy, you can switch the page to check just by hovering over the tile.
You can also easily see clicks on your entire site.
- 1. From the anatomy portal, click "Search Keyword / Search Display / Search Click ..."
- 2. You can check the change in the number of clicks for 12 weeks
3. You can check the number of clicks for each search keyword and each page in a list
As you can see, in Anatomy, you can easily check the number of clicks by search keyword on each page and the number of clicks on the entire site. You can also see the breakdown of each device that cannot be viewed at the same time on the Google Search Console. If a particular keyword has a high number of clicks on a page, you might consider strengthening your listing ads for that keyword. Checking the number of clicks by combining a page and a search keyword, rather than just a page or search keyword, makes it easier to take SEO measures.
Even if it appears in search results with SEO measures, it does not make sense unless it is clicked. In the SEO measures, search impressions are important indicators that the number of click equivalent and must also be aware of.
If you find it a bit tedious to check clicks on the Google Search Console, try Anatomy, a tool that makes it easy to see the number of clicks for each page and each search keyword .
If you have any concerns about your Google Analytics settings, such as the inability to measure a particular page, there is also a service that can diagnose your Google Analytics settings.
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