How to see changes in access metrics with Google Analytics

Do you know how your site visits are changing?

Changes in site content, advertisements / campaigns, or external factors such as season or climate can greatly change the access status to each page. Changes in access status highlight the strengths and improvements of the site. For example, on a product page where there has been a decrease in access, it can be inferred that the product has deviated from the season or fashion, and measures to update the content will be taken. Also, the content on the most visited pages is likely to be popular content, so you may be able to get more conversions by enhancing your ads. In this way, grasping changes in access metrics is essential to discovering the improvements of the site.

Learn how to see changes in access metrics in Google Analytics and how to easily see changes in access metrics.

1. How to see changes in access with Google Analytics

There are several ways to see changes in access metrics in Google Analytics. Here's how to see how your site-wide access metrics have changed and how to see how each page's access metrics have changed.

① Check the change of the access index of the whole site

After logging in to Google Analytics,

1. Click [User> Summary]
Google Analytics user summary selection screen
2.Click the date select box at the top right
3. Check [Compare] and select [Previous Period]
4. Click [Apply]
Google Analytics access data period selection screen

A weekly comparison of daily access status was displayed. The unit to be compared can be selected at the upper right corner where "Day", "Week" and "Month" are written. For example, if you set the comparison period to a long period such as one month and select "Weekly", you can display a comparison of access status for each week.

② Check the change of the access index of each page every week

1. Click [Action> Site Content> All Pages]
2. Select the URL of the page you want to analyze
Google Analytics Behavior Report
3. Select the total period to be analyzed in the select box at the upper right
4. Select [Time> Week Metric] for the secondary dimension
5. You can sort by weekly index by clicking on the "weekly index" in the table
Screen to check the transition of weekly metrics of Google Analytics

Weekly sessions and withdrawal rates are displayed. "Weekly Metric" shows the selected time period separated by one week starting on Sunday. For a weekly comparison to work correctly, the time period must be set to start on Sunday.

In Google Analytics, you can check the change of the indicator in this way, but when switching pages, it takes time to find and select the URL to switch, and also compare the change of the indicator between different pages Not suitable for

2. How to check the change of access index in Anatomy

The access analysis tool "Anatomy" that "visualizes" Google Analytics allows you to easily check changes in access on each page.

In Anatomy, each square tile represents each page.
The arrow on the tile represents the previous week's comparison of PV numbers. By checking this arrow, you can see at a glance pages that have increased the number of PVs compared to last week, or pages that have decreased the number of PVs.

Directly above: 30% / Diagonally above: 10% or more / Right beside: Between -10% and 10% / Diagonally below: -10% or less / Directly below: -30% or less

Use the comparison function to make detailed comparisons with past data.

1. Click [Expand> Compare]
Screen to check increase / decrease of data of access analysis tool "Anatomy"
2. Check [Previous] in the past data comparison and select [Difference] or [Ratio]
3. Click [Apply]
Comparison screen with past data of access analysis tool "Anatomy"
The blue tiles indicate pages with better indicators, the red tiles indicate pages with worse indicators, and the color depth indicates the degree.
Screen visualizing comparison with past data of access analysis tool "Anatomy"

Because you can see the change in the index of each page at a glance, you can discover the improvements in the site without switching to the information of each URL and analyzing.

* This access data can be compared with the past 4 data. The comparison condition is difference comparison or ratio comparison. The ratio indicates the rate of change. If the value fluctuates 1-3 times the value of the comparison source, it will be ± 200%.

In addition, changes in the number of inflows and exit rates of each page can be checked with a single click. You can switch the page you want to check by hovering over each tile, so you can easily compare the change of the access index on each page.

Change graph of index of each page of access analysis tool "Anatomy"

In addition, the “24-week transition graph” function of the anatomy portal allows you to check the changes in indicators over the past 24 weeks. You can view metrics such as the number of sessions, inflow channels, and the number of conversions over a long span, so you can see the long-term changes and issues of your site.

24-week transition graph that allows you to check the transition of data for the past 24 weeks of the access analysis tool "Anatomy"

In this way, Anatomy makes it easy to check changes in access indicators that are indispensable for analysis, such as changes in the number of PVs on each page, changes in access indicators for each page, and long-term changes in the entire site. is.

Conclusion

Access to the site will change significantly with content updates and advertisements / campaigns. By grasping the change in the access index of each page, not just the entire site, you can discover the improvements of the website. Be sure to try "Anatomy", a tool that allows you to check the changes in the indicators on each page at a glance.

If you have any concerns about Google Analytics settings, such as not being able to retrieve a specific page, there is also a service that can diagnose the settings of Google Analytics, so please try it together.

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