How to check the number of inflows that did not return from the landing page

Did you know the number of inflows that did not bounce from the landing page?

Analyzing not only a single metric such as inflows or bounce rate, but also a combination of multiple metrics allows for more detailed analysis.
Here, we introduce a tool that can easily check the number of inflows that did not return directly from the landing page.

1. Why do we need the number of inflows that did not bounce?

The number of inflows represents the number of users who landed on your landing page. You may think that a higher number of inflows is a good landing page that is helping to attract customers, but the number of inflows includes a large number of users who once entered the page but returned directly It contains. Users who bounce immediately after inflow do not contribute to attracting visitors to the entire site, because they are not supplying users to other pages. By calculating the number of inflows excluding bounces, the contribution of each landing page to attracting customers can be measured more accurately.

2. How to check the "number of inflows that did not return to bounce" in Anatomy

The access analysis tool "Anatomy", which "visualizes" Google Analytics, allows you to easily check the "number of inflows that transited without returning" on each page.

1. Click [Extension> Calculation]
Extension function selection screen of access analysis tool "Anatomy"
2. Click [Inflow Analysis> Number of inflows that did not return to bounce (inflow-bounce)> Apply]
Calculation function selection screen of access analysis tool "Anatomy"

For each page, the "number of inflows that did not bounce" was displayed. The tiles are color-coded according to the number of inflows that have transitioned without returning, so you can immediately see the pages that are contributing to attracting customers to the entire site.

Access analysis tool "Anatomy" display screen that displays the number of inflows without transition

In addition, hovering over a tile will show a screen capture of that page on the right. Site analysis is easy because you can check it against the actual screen.

Conclusion

By grasping the numerical value of multiple indices instead of the indices such as the number of inflows and the number of bounces, you can perform more detailed analysis. Please try "Anatomy", a tool that makes it easy to analyze multiple indicators.

If you have any concerns about Google Analytics settings, such as not being able to measure the pages you care about, a service that can diagnose the settings of Google Analytics is also included.

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