Do you know what percentage of users who have visited your website have left?
Here, we introduce the meaning of the exit rate of Google Analytics, how to check the exit rate of each page using Google Analytics, and tools to check the exit rate more easily.
The exit rate of Google Analytics is a value that indicates the percentage of pages that broke out of the number of times the page was viewed, and can be calculated as "number of exits / number of PV".
For example, if a page is viewed 100 times and 60 users leave, the exit rate is 60%.
Exit rate is the percentage of all page views for an individual page that made it the last page in the session.
A similar metric is bounce rate.
The bounce rate is the percentage of all sessions that started out that were the only ones for that page, and can be calculated as bounces / inflows.
Bounce rate is related to the metric (inflows) focused on users who started browsing from the page, while exit rate is related to the metric (PVs) for all users who viewed the page In that respect, they are distinctly different.
Bounce rate is the percentage of all sessions that started on that page that were the only pages in the session.
The bounce rate for a page is calculated only for sessions that started on that page.
Now, let's actually check the exit rate with Google Analytics. There are two ways to check the exit rate in Google Analytics, and the method depends on what you want to check the exit rate.
① If you want to check the exit rate of the entire site
- 1. Click [Action> Summary] to display the summary.
2. Switch the metric that defaults to Pageviews to Exit Rate
- 3. [Exit rate of entire website] can be checked
4. You can select the data period from the select box in the upper right
After logging in to Google Analytics,
② When you want to check the exit rate of each page
- 1. Click [Action> Site Content> All Pages]
2. You can check [Leave rate of each page]
As you can see, in Google Analytics, even with the same exit rate, the method of checking differs depending on the exit rate.
With the access analysis tool "Anatomy" to "visualize" Google Analytics, you can check the exit rate not only by URL but also by screen capture.
You can display the exit rate of each page by simply clicking (①) twice on the part where “exit” at the top of the panoramic view.
Furthermore, since the exit rate is expressed in four shades of color, it is possible to find at a glance a page where the exit rate is prominent and high (②).
In addition, you can also check the transition graph of the exit rate for each page simply by clicking the icon on the graph on the right (③) (④).
Anatomy allows you to check the exit rate while checking the screen design. This makes it easy to take measures such as changing the position of the link or making the link stand out.
In this way, in Anatomy, you can easily check information such as the exit rate of each page, the page with the highest exit rate, the page load time and screen design to improve it.
Here's how to find out more withdrawal rates in Anatomy. Anatomy is good at analyzing between indicators.
① Number of PV × withdrawal rate
- Switch to the exit rate while arranging in order of the number of PVs
If you switch to the exit rate and there is a dark green tile on the left side, it means "pages with many PVs and high exit rate". You can see that such a page should be improved first. Take a look at the screen capture to see if it can be improved.
② Number of withdrawals x withdrawal rate
- Switch to the withdrawal rate while sorting in descending order
If you switch to the exit rate and there is a dark green tile on the left side, it means "pages with many exits and high exit rate". You can see that such a page should be improved with priority as above. Looking at the number of exits alone, I forget to capture the overall feeling of the number of PVs. Comparing the number of exits and the exit rate at the same time makes it clear which pages need to be improved.
③ Exit rate-bounce rate
- Click "Difference between Exit Rate and Bounce Rate (Exit Rate-Bounce Rate)" in the calculator
If the number on the tile is positive, it means "pages where people traveling around the site tend to leave." If it is negative, it means "the page where the person who came in tends to bounce directly". If LPs and blogs are positive, you can see that they are able to travel. Conversely, if such a page is negative, you know that it is a page that should be improved first.
Exit rates are very similar to bounce rates, but are closely related to PV count. Knowing the number of PVs, the number of dropouts, and the bounce rate is important for discovering improvements on the site. If you're a little annoyed with Google Analytics, try Anatomy once.
If you have any concerns about Google Analytics settings, such as the inability to measure the exit rate of a particular page or the range of the entire site is different than expected, there is also a service that can diagnose the settings of Google Analytics, Please try together.