How to check the number of transitions in the Google Analytics navigation summary

Does the person who bought the product or the person who made the inquiry know which page they came from?

Here, we will introduce how to use Google Analytics to check the pages that were viewed before each page and the number of transitions, and a tool to check transitions more easily.

1. How to check the page and the number of transitions that you saw before each page

After logging in to Google Analytics,

1. Click [Actions> Site Content> All Pages]
2. Click "Pages with the most page views"
Screen view of all pages in Google Analytics "Behavior" report
3. Click [Navigation Summary]
4. [Previous Page Transition] is displayed
Confirmation screen of previous page transition in Google Analytics

Then, the page you saw before the selected "Page with many page views" is listed in "Previous page transition" along with the number of page views. The number of page views is the number of transitions.

In this way, in Google Analytics, it is necessary to select the pages for which you want to check the number of transitions one by one.

2. How to visualize "Page Transition / Transitioned Number" in Anatomy

With the access analysis tool "Anatomy" to "visualize" Google Analytics, you can check not only URLs and page titles, but also the number of transitions of each page by comparing them with screen captures.

The person who saw page B before coming to page A understands 23 with the screen design
Easily check the previous page transition and screen design with the access analysis tool "Anatomy"

In addition, in Anatomy, you can visually grasp the page transition and the number of transitions with red line animation as shown below.

A screen that visually confirms the movement of the user and its number with the access analysis tool "Anatomy"

The page that came before the tile with the red frame is the tile with the blue frame. The blue numbers written on the tiles in the blue frame are the number of transitions to the tiles in the red frame. The numbers in red on the tiles in the red frame are the total number of transitions.

In addition, the top 8 pages with the most transitions are displayed together as shown in the figure below.

Confirmation screen of top 8 pages with many transitions of access analysis tool "Anatomy"

The number written next to the blue frame is the number of transitions and the ratio. Looking at only the number of transitions makes it difficult to see how many transitions have occurred in the whole, but when looking at the ratio together, it makes the movement of the user easier to understand.

In this way, in Anatomy, you can see how the user is transitioning the web page, how many transitions are made, and feel like you are watching the actual site without having to switch pages Therefore, it greatly helps to improve the site.

Conclusion

It is very important to constantly check that users are making good transitions on the site and to improve the page repeatedly to improve the conversion of the site. Look at the number of transitions in the future. However, if you find it a little annoying to use Google Analytics, try Anatomy once.

If you have any concerns about Google Analytics settings, such as transitions between multiple domains or poor measurement of the number of transitions between subdomains when understanding the relationship between page transitions, A service that can diagnose the setting status is also included, so try it together.

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