Do you know how many times your site appears in search results?
In order to increase the inflow to the website, it is important to show it in search results. You need to know which search keywords and how many times your site is appearing in search results so that it can be easily displayed in search results.
Learn how to check impressions (called impressions) using the Google Search Console and how to check impressions easily.
When you search with Google's search engine, a list of search result URLs is displayed. The number of times displayed in the search results is the "number of impressions".
Impression counting does not take into account user scrolling. Even if the user closes the search result without scrolling to the area where the URL is displayed, it is still counted as an impression. On the other hand, if a user closes a search result after seeing only the first page when it should have appeared on the second page of search results, it will not be counted as an impression.
To check the number of clicks on Google Search Console, you must first register with Google Search Console.
How to register Google Search Console that can also understand search keywords
① Check the number of impressions on each page
- 1. Click [Search Performance]
- 2. Make sure that [Total Impressions] is selected
- 3. Click [Page]
② Check the number of impressions of each page for each search keyword
- 1. Click the URL of the page for which you want to check the number of impressions
- 2. Click [Query]
To change the page you are reviewing,
- 1. Click [×] to deselect the page
- 2. Click [Page]
- 3. Select the destination URL (the display has been switched to the URL in step 2)
- 4. Click [Query]
However, when changing the page to be checked, it is necessary to deselect and reselect the page each time.
The access analysis tool "Anatomy" that "visualizes" Google Analytics allows you to easily check the search keywords on each page and the number of impressions.
- 1. Click [Total number of impressions]
- 2. Hover over the tile of the page you want to check
In Anatomy, you can switch the page to check just by hovering over the tile, so you can save a lot of trouble checking the number of impressions.
You can also check the number of times each page is displayed by clicking on the "Total number of views". Since the number of times each page is displayed is represented by the shade of the color, you can see the pages with the most number of views in one shot.
- 1. Click [Total number of display]
In this way, you can easily see the number of impressions of each page by search keyword and the total number of impressions of each page in Anatomy.
Unless it appears in search results, users will never know your site exists. Improve your SEO measures and increase the number of impressions on keyword searches. If you find it a bit cumbersome to check the number of impressions on the Google Search Console, try "Anatomy", a tool that allows you to easily see the number of impressions for each page and each search keyword .
If you have any concerns about your Google Analytics settings, such as the inability to measure a particular page, there is also a service that can diagnose your Google Analytics settings.
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