Do you know what search keywords are used to find your site?
I do not know that it is Google Analytics, but you can use the Google Search Console to find out what keywords are being searched and how much search ranking is.
Here, we will show you how to use the Google Search Console to check the search keywords on each page, as well as tools that allow you to easily check the search keywords.
First, access the Google Search Console .
(At this time, log in with a Google account that has edit authority for Google Analytics or Google Tag Manager.)
- 1. Click [Add Property] at the top right of the search console screen
- 2. Click [+ Add Property]
Next, enter the URL of the site to be registered in the search console.
- 1. Select [URL Prefix]
- 2. Enter the URL up to the host name
- 3. Click [Continue]
Finally, verify your ownership by verifying that you own the site.
- 1. Select [Google Analytics]
- 2. Click [Finish]
* If there is a subdomain or if both http and https URLs exist, be sure to register them as well.
* If the management of the website is restricted to some directories, please enter the URL including the sub-directory when registering. For example, http://example.com/osaka/.
In addition to the search console registration method introduced this time, there is also a site registration method using domain properties and a method of confirming ownership by uploading an HTML file to the server.
You have successfully registered your site with Google Search Console.
After logging in to Google Search Console,
- 1. Click [Search Performance]
- 2. Click [Page]
- 3. Select the page you want to check the search keyword
- 4. Click [Query]
* In the initial state, only the number of clicks and the number of impressions are displayed, but if you check the average CTR / average ranking, all items will be displayed.
Follow the steps below to search for search keywords on other pages.
- 1. Click [×] to deselect the page
- 2. Click [Page]
- 3. Next, select the page you want to check (it has been switched to the URL display by step 2)
- 4. Click [Query]
By doing the above, you can check the search keywords for each page on the Google Search Console, but switching to another page requires several operations and it is also difficult to search for the page from the URL list.
The access analysis tool "Anatomy" that "visualizes" Google Analytics allows you to easily understand the search keywords on each page.
- 1. Click [Search Impressions]
- 2. Hover over the page you want to check
In this way, Anatomy allows you to see the search keywords for each page along with the screen capture.
When you switch the tile to hover, the page where the search keyword is displayed is also switched, so you can quickly search the search keyword for each page.
You can also download this information as a report.
It is very important to operate a site that meets the needs of users. Search keywords and user flow are indicators that can easily capture the intent of the user. Please operate an anatomy and user-friendly site by all means. However, if you find it a little cumbersome to search on the Google Search Console, try the "Anatomy" tool, which allows you to easily check your search keywords.
If you have any concerns about Google Analytics settings, such as not being able to measure the pages you care about, a service that can diagnose the settings of Google Analytics is also included.
We have begun to offer “Cluster SEO”, an SEO service aimed at big words by redesigning the SEO of existing content.
If you have a problem that "Owned media is available but results are not improved ...", please use it.