Do you know the average load time of your site?
Average load time is the time it takes to load a page and is a measure of the weight of your site.
Here, we will show you how to check the average load time in Google Analytics and a tool that can easily check the average load time.
More or less, the page takes longer to load. The average time from when the page starts loading until the browser page completes loading is the average load time.
The average load time is directly related to usability, and a longer average load time leads to increased user exits, so reducing the average load time can improve exit rates and ultimately conversion rates. Average load time also affects Google search rankings.
From the above, it can be said that the average load time is an indicator that must be closely monitored when operating a website.
Let's see how to check the average load time in Google Analytics.
After logging in to Google Analytics,
- 1. Click [Action> Site Speed> Page Speed]
2. Click [Data]
- 3. Displays the entire site and the average load time of each page
In Google Analytics, you can check the average load time by the above method, but since it is displayed by URL, you have to access the URL every time to see what page the URL is.
The access analysis tool "Anatomy" to "visualize" Google Analytics allows you to check the average load time together with the screen capture.
- 1. Click [Quality Information]
2. Click [Average load time]
The average load time for each page is displayed on the tile (in seconds). The colors are red, yellow, green, and blue in order of longest load time, so you can see at a glance which pages on your site have the longest load times. If there is a red page, it is a page with an extremely long average load time. Let's check the exit rate of that page.
If you click the exit button twice, if the exit rate of the page is high, you know that the page is likely to have exited due to the long average load time.
In addition, the anatomy portal allows you to check the distribution of the average load time of each page throughout the site. By clicking the panoramic view jump icon, you can immediately check the average load time of each page.
In this way, anatomy allows you to switch and analyze the average load time distribution of the entire site, the average load time of each page, and other metrics such as "exit rate" and "page capacity" with one click, You can easily find improvements in the site.
In order for users to view your site without leaving, it is important that your website has a low average load time and is comfortable to use. To improve the average load time, please try "Anatomy", a tool that allows you to check the average load time while switching with other metrics with one click.
If you have any concerns about Google Analytics settings, such as not being able to measure the pages you care about, a service that can diagnose the settings of Google Analytics is also included.