Do you know the number of orders for products on your EC site?
Here, we introduce the meaning of orders in Google Analytics, how to check orders using Google Analytics, and tools to check orders more easily.
Orders are literally the number of items purchased. You can also check the sales status of products, such as how many products on the EC site are bought and how much they are sold, with Google Analytics.
You need to set up e-commerce tracking in order to see the number of orders in Google Analytics.
on how to set up e-commerce tracking here please visit.
Then, let's actually check the number of orders in Google Analytics. In Google Analytics, in addition to the overall order data, you can check the order data by product and transaction, and the status of each landing page's contribution to the order.
- Click [Conversion> Ecommerce> Overview]
① If you want to check the number of orders for the entire site
After logging in to Google Analytics,
View revenue and transactions for your entire site
Revenue: total sales
e-commerce conversion rate ... percentage of sessions that resulted in orders transactions ... number of orders placed average order amount ... average sales per order
- Click [Conversion> eCommerce> Product Sales Status]
② If you want to check the number of orders by product
You can check the sales status such as the profit and the number of purchases for each product.
- Click [Conversion> eCommerce> Sales Performance]
③ When you want to check the number of orders by transaction
Displays revenue and product quantity by transaction
- Click [Action> Site Content> Landing Page]
場合 To check the number of contributions of each landing page to orders
An e-commerce column has been added to the right end, allowing you to check the number of transactions and revenue of users who passed through each landing page
A transaction in Google Analytics is a series of steps from when a user selects an item on a website, puts it into a cart, and completes the purchase. The number of transactions can be thought of as the number of times a user has completed a purchase.
Landing pages and product page information can only be viewed separately in Google Analytics. In order to check the design of the landing page and what is sold on the product page, you need to actually access the URL to check it.
With the access analysis tool "Anatomy" to "visualize" Google Analytics, you can check the order status just by clicking on the place where "Orders" is written.
The green icon indicates the product page (①), the ocher icon indicates the landing page (②), the blue icon indicates the inflow source page (③), and the numbers written on the icons indicate the number of product orders, Shows the number of contributions of landing pages and the number of contributions of inflow sources. You can check the number of orders and contributions of each page along with the screen capture of the actual page. Although not shown above, the screen capture is shown on the right side of the tool.
Also, by clicking the icon on the product page (①), you can check the inflow source (②) of the user who received the product and the landing page (③) via the user.
In this way, anatomy is a tool that can easily grasp the products that are selling well, the landing page that contributes to the order, and the user's path to the order together with the screen capture.
In order to operate an EC site, the number of orders for each product and the number of contributions from the landing page are essential data. If you find it difficult to check with Google Analytics, try "Anatomy" once.
If you have any concerns about Google Analytics settings, such as the inability to measure order data for a particular page, or the scope of the entire site is different than expected, a service that can diagnose the settings of Google Analytics is also included. Please try together.