Do you know the term PV (number of page views)?
This time, I will explain the number of PV, which is a basic indicator of access analysis and Google Analytics.
The number of PV (number of page views) indicates the number of times the page was loaded
A page view is when the page is loaded (reloaded) into the browser. Pageviews is a metric defined as the total number of pages viewed.
Source: Pageviews-Analytics Help
When a page with the Google Analytics tracking code embedded is loaded, data is sent to Google Analytics as "hits" and the number of PV increases. For example, if you browse from top page → page A → page B and browse, the number of PV will be 3.
The number of UUs (the number of unique users) indicates how many users viewed the page.
The "Users" and "Active users" metrics show the number of users who viewed or interacted with your site or app.
Taking the above image as an example, if Mr. A browsing from page A → page B → page C and leaves, the number of PV will be “3”, but the number of UUs (number of unique users) will be “1” Become.
The number of sessions refers to the number of times a series of flows from a search or advertisement entering a website to exiting the website.
The amount of time users interact with your site or app. If a user does not perform any action for more than 30 minutes, subsequent actions are considered new sessions. If a user leaves your site within 30 minutes and returns to the same site, it will be treated as the same session.
Source: Sessions-Analytics Help
Taking the above image as an example, the number of PV is "5" and the number of sessions is "3".
The number of visits is a term for which there is no clear definition, but often refers to the number of times a user came to a site. In other words, since it is an index close to the number of sessions, it is a different index from the number of PV.
Average PV is a measure of how many pages a user has viewed per session.
The average number of PV can be calculated by "total number of PV / total number of sessions"
There are two ways to check the number of PVs with Google Analytics as follows, and the method of checking depends on the "what" number of PVs you want to know.
① If you want to know the number of PVs on the entire site
- 1. Click Audience> Overview
2. You can check the total number of PV of the whole site measured by Google Analytics
② If you want to know the number of PV on each page
- 1. Click [Actions> Site Content> All Pages]
2. You can check [Number of PV on each page]
After logging in to Google Analytics,
As you can see, in Google Analytics, the method of checking changes depending on the number of PVs even for the same number of PVs, so it is necessary to be careful.
The access analysis tool "Anatomy" that "visualizes" Google Analytics allows you to check not only URLs and PV counts, but also screen captures and PV counts.
Therefore, you can intuitively grasp the number of PV of each page, rather than comparing the page URL and the number of PV with Google Analytics.
Furthermore, the number of PVs of the entire page being measured is divided into four levels, and if the number of PVs is large, there is a difference between dark green and a small number of PVs. By color, you can see at a glance the distribution of the number of PV on each page viewed from the whole site.
In this way, in Anatomy, the number of PVs and distribution of the whole site and the number of PVs of each page can be easily confirmed through screen capture, which is very convenient for analysis.
It is very important to keep track of the number of PVs on each page. You can determine whether the campaign was effective, whether the newly created pages are properly viewed, and whether the website is functioning simply by checking the number of PVs. However, if you find it a little annoying to use Google Analytics, try Anatomy once.
If you have any concerns about Google Analytics settings, such as the inability to measure the number of PVs on a particular page or the range of the entire site is different than expected, a service that can diagnose the settings of Google Analytics is also included. Please try together.
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