Did a visitor leave your site without seeing the pages that matter?
The number of transitions from the page A to the page B is the number of transitions. In order to achieve the purpose of a site such as buying a product or knowing a service, it is important to understand which page the user first landed on and then the next page. By reading user movements from the number of transitions and improving your website, you can lower your bounce rate and increase your conversion rate. The number of transitions is an important indicator.
Here, we will introduce how to check the next transition page from each page and the number of transitions using Google Analytics, and a tool to check transition more easily.
After logging in to Google Analytics,
- 1. Click [Actions> Site Content> All Pages]
2. Click [Pages with Many Page Views]
- 3. Click [Navigation Summary]
- 4. [Next page transition] is displayed
Then, the page you saw next to the selected "Page with the most page views" is listed in "Next page transition" along with the number of page views. This pageview count is the transition count.
In this way, you can use the navigation summary of Google Analytics to check the next transition page from each page and the number of transitions.
With the access analysis tool "Anatomy" to "visualize" Google Analytics, you can check not only URLs and page titles but also the number of transitions on each page while comparing them with screen captures.
- You can see that 5 transitions from page A to page B with screen capture
Also, in Anatomy, the blue line extends from the transition source page to the transition destination page with animation as shown below, so you can visually grasp the page transition and the number of transitions.
- Visually capture page transitions
- In addition, the top 8 pages with the most transitions are displayed together as shown below
The tile in the blue frame is the transition source page, and the tile in the red frame is the transition destination page. The number in red written on the tile with the red frame is the number of transitions from the transition source page. The number in blue written on the blue frame tile is the total number of transitions to the destination page.
The numbers written next to the blue frame are the number of transitions and the transition rate. The rate of transition (transition rate) is also calculated based on the number of transitions when transitioning to each page from the number of PVs of the transition source page A. Looking at the number of transitions alone makes it difficult to see how many transitions have occurred overall, but looking at the transition rate together also makes it easier to understand the user's movements.
In this way, in Anatomy, it is possible to improve the site by knowing how the user is transiting the web page and how many transitions there are as if you are looking at the actual site, It is very useful.
It is very important to constantly check whether the user is transitioning to the page you really want to read, whether the number of transitions is increasing, and to repeatedly improve the page, in order to improve the conversion of the site. Look at the number of transitions in the future. However, if you find it a little annoying to use Google Analytics, try Anatomy once.
If you have any concerns about Google Analytics settings, such as transitions between multiple domains or poor measurement of the number of transitions between subdomains when understanding the relationship between page transitions, A service that can diagnose the setting status is also included, so try it together.